Our Story

We’re parents to two boys, now three and one. Relly began when our younger son was only a few months old, during one of the hardest stretches we had experienced as a family. Both boys were sick, we were completely overwhelmed, and even the simplest things felt difficult.

One day, while talking on the phone about something funny our then two-year-old had said, we realized that neither of us could remember another little moment from that very same day. That was when it clicked: we needed a better way to hold on to these things.

Until then, we had tried emails, WhatsApp messages and memory apps, but none were easy enough to keep using in real life. We recorded the big milestones, births, birthdays and special occasions, while the everyday details quietly slipped away: the sweet mispronounced words, the surprising ideas and the funny little ways our children saw the world.

With Noa’s background in product design and Gabi’s experience building a business, we set out to create something genuinely simple for parents: a way to speak a memory while it is fresh and let Relly write and organize it for you. Because when family life is at its fullest, remembering should require almost no effort at all.